Vin Crosbie: Analysis on “Project for Excellence in Journalism” report

Posted on April 2, 2004
Filed Under Advertising, Journalism, Newspapers |

“News executives perhaps should be less worried about one medium cannibalizing another,” the PEJ study said, “and more worried about making the news more engaging, relevant and interesting generally, and making their advertising and sponsorship strategies more valuable to the people paying for their products.”

The study data indicated that nearly three-quarters of users (72 percent) said that they spent the same amount of time reading print newspapers now as they did before they began reading news online, and that a similar pattern holds true among readers of printed news magazines.

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