What’s Happening to Oline Newspapers in the US
Posted on April 2, 2004
Filed Under Paid Content |
This is a great overview of trends in online newspapers in the US by Lisa Rabasca, covering - Registration, Targeted Advertising, Targeted Content, Paid Content and … hooking up Registration Information to Offline subscriptions - using information about how customers use online newspapers to put attractive online / offline subscription packages to them.
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