Neil Budde on the future of online news/advertising
Posted on May 2, 2005
Filed Under Advertising |
THE RELATIONSHIP BETWEEN PUBLISHERS, ADVERTISERS, and readers that at one time sustained news companies is now obsolete, according to Neil Budde, the founding editor of The Wall Street Journal Online, who was hired by Yahoo! as its news director in November.
"Online news consumption will continue to evolve in a combination of aggregation and editorial content," Budde said. "We want to give users a compelling new package with all the ready recourses to control their consumption."
See full article at MediaPost.
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