Online Ad Revenues Grow 33%

Posted on May 9, 2005
Filed Under Advertising |

“Interactive Advertising has clearly become a mainstream medium and one that can no longer be ignored as a critical piece of any marketing mix,” said Greg Stuart, president and CEO of the IAB. “The PwC 2004 reported figures indicate that Interactive is firing on all cylinders including display, search and classifieds and is squarely on track to surpass consumer magazine revenues.”

Ad Categories – In 2004, consumer advertisers continued to lead the way in online advertising spending accounting for 49% of total revenues. The top five in this segment are:

  2004 2003
Consumer 49% 37%
Computing 18% 20%
Financial Services 17% 12%
Pharma & Healthcare 6% 4%
Telecom 4% 4%

A copy of the full report is available for download at
http://www.iab.net/2004adrevenues.

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