WSJ Europe / Asia moves to compact format and bundles with WSJ.com

Posted on May 9, 2005
Filed Under Paid Content |

These initiatives include reformatting its Asian and European editions on Oct. 17 into an easier-to-read, convenient and accessible compact format; combining the Asian and European print editions with the award-winning The Wall Street
Journal Online at WSJ.com to better serve the needs of highly mobile international business leaders; pursuing a new, more targeted circulation strategy focused on C-suite executives; and making a number of related personnel promotions and reassignments. The combination of a compact format, plus the full content of The Wall Street Journal Online — the largest paid subscription news site on the Web — will offer readers a more convenient daily package of more news in more ways that better suits how busy readers use news today.

John McMenamin, head of international advertising sales, The Wall Street Journal, said, “These new initiatives are an aggressive step to offer advertisers increased access to the Journal’s unparalleled audience by combining both print and online platforms, and shifting to a compact format that better lends itself to the needs of our global readership and the advertisers who want more opportunity to reach them.”

The newspapers will carry more themed and regionally relevant content and an updated statistics package, more navigational online tools, more stories and fewer jumps between pages. The Asian Wall Street Journal will be renamed The Wall Street Journal Asia when the compact edition launches in October, and will continue to be edited in Hong Kong. The Wall Street Journal Europe will continue to be edited in Brussels.

The full release is available. 

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