Media syndication startup Mochila gets $8M funding

Posted on January 4, 2007
Filed Under Advertising, Copyright, Journalism, Newspapers, Paid Content, Technology |

Red Herring reports on the new funding for Mochila.  They have an interesting model that combines good return for publishers on their licensed material when it is syndicated (70%) and a resonable 30% on any ad revenue generated from free material (40% goes to rights owner) - in both cases Mochila keeps 30%.

“The barriers into the media business are now very low. They’ve taken away the barriers of being a buyer of media,” Charles River Ventures partner Austin Westerling said. “What they’re basically doing there is creating an ad network on top of already high-quality content. I think there’s quite an interesting opportunity.” 

 

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