ABC launch report to measure print and online audience
Posted on February 26, 2007
Filed Under Advertising, Analytics, Newspapers, Tools and Services, Traffic |
ABC has announced the launch of a new system that will allow publishers to measure audience across print and online.
The Group Product Report, which launches today, is billed as a tool for media owners to publicise their ABC-audited and verified figures across media platforms, all on the same report.
The Guardian and News International have already agreed to provide Group Product Reports.
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