U.S. traffic to UK Newspaper Web Sites - Quantcast v Compete

Posted on February 26, 2007
Filed Under Advertising, Analytics, Newspapers, Tools and Services, Traffic |

Following on from the recent article by Matt Marshall on VentureBeat - “Traffic measuring continued: Why Compete doesn’t work, and why Quantcast does“.  I take on board the comments Mark makes but it turns out compete.com  and quantcast.com are remarkably consistent in terms of measuring the volume of U.S. Unique Users to UK newspaper web sites.  I guess that they might not be accurate in terms of actual numbers but they should be in terms of overall rank (unless one or more of them have the tracking pixel from quantcast.com).

Unique Visitors from U.S.
Rank News Site www.compete.com www.quantcast.com
1 guardian.co.uk 1,781,531 1,800,000
2 dailymail.co.uk 1,314,027 1,400,000
3 timesonline.co.uk 1,310,784 1,300,000
4 telegraph.co.uk 840,806 843,709
5 independent.co.uk 671,007 709,228
6 Thesun.co.uk 656,315 592,674
7 ft.com 575,770 634,923
8 scotsman.com 490,604 549,443
9 Themirror.co.uk 154,987 120,994
10 Theherald.co.uk 25,889 19,446

Interesting that Quantcast seems to round the Unique User numbers when it gets into the millions.  Need to do some more work on rank, visit duration, pages per visit etc. Also need to get stats from alexaholic.com.

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