links for 2007-04-30
Posted on April 30, 2007
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David Kirk, chief executive officer of Australia’s Fairfax Media Ltd. and a former captain of New Zealand’s All Blacks national rugby union team, says he’s used lessons learned on the field in corporate life.
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News outlets say they use search marketing to increase awareness of their Web sites, so that the next time people search for news they visit their sites first, instead of Google or Yahoo. Buying keywords is particularly important for outlets trying to lur
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The group has doubled its advertising sales force to more than 200 people since the start of the year to manage this growth. “We took a very small sales organisation and built it into a first-class sales organisation and in doing so have really strengthen
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“On the whole I am very impressed with the Daily Mail’s new media activities. They seem to have really captured the passion of their online readership with their comments policy, and it is rare to see a story on the site that hasn’t attracted a lot of rea
links for 2007-04-25
Posted on April 25, 2007
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“All the news divisions will discuss where they are [online], what they are going to do, and where they want to get to,” said a News Corp executive. “It is the first such detailed meeting to work out the online future for news.”
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“HandHeld continues to acquire great Web sites such as Holylemon as a part of our strategy to focus on the significant growth opportunities within the European market,” said Jeff Oscodar, president and chief executive officer of HandHeld Entertainment. “T
links for 2007-04-24
Posted on April 24, 2007
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Sysadmin John Goerzen posted a list of events he was thinking of attending. I sent him mail explaining that we were trying to expand the sysadmin content at OSCON and asked him what he’d like to see. One item caught my eye: Groupware/calendaring solutions
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Shrewdly, 888 paid far more attention to that pie before the crackdown than its rivals. It was far less reliant on the US when the roof fell in, and in a much better position to cope with the new reality. It is also expanding into areas beyond just online
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Los Angeles-based Napster said it will provide DoCoMo’s customers with wireless access to Napster’s music-downloading service, with full integration with Napster’s PC-based subscription service.
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Late last year, AT&T Inc. began deploying new set-top boxes made by 2Wire to tens of thousands of households that subscribe to AT&T’s Homezone television service. The silver-and-black device, which 2Wire calls the MediaPortal, offers consumers options suc
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Selling the software could help it gain more subscribers but if the plan is too successful, it could also damage sales of Blackberries themselves, which account for about 70pc of RIM’s revenues. However the move is a signal that RIM is preparing for the t
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It is understood Exponent has submitted an offer for the set of regional publications, which includes titles such as the Birmingham Post and the Coventry Evening Telegraph.It is believed to be one of several shortlisted buyers. Other parties that have pre
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Lauren Rich Fine, a former media analyst with Merrill Lynch, said that it was too early to tell if the site would have any meaningful impact on The Post’s sales. “But there’s a good business reason to be green right now,” she said. “And The Post has been,
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Lord Northcliffe is alleged to have declared: “News grabs, features hold.” So why, when the miracle of electronic transmission came along, did we not let the website grab the instant drama of breaking news, revel in the joys of interactivity, dazzle with
links for 2007-04-20
Posted on April 20, 2007
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links for 2007-04-19
Posted on April 19, 2007
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The Scotsman’s total readership for instance. Its Scotsman.com website recorded 3.8m visitors according to January’s ABCe figures. What regional papers - all papers - need is a reliable way of showing how popular, or unpopular, they are across all their d
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“We’ve moved from ‘push’ to a ‘pull’ culture”
links for 2007-04-17
Posted on April 17, 2007
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71% believed that performance-based fees would dominate the future of advertising. Another 87% of respondents put faith in sophisticated statistical analysis as the benchmark for the successful 21st century ad agency. There is a great risk, according to t
links for 2007-04-12
Posted on April 12, 2007
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links for 2007-04-11
Posted on April 11, 2007
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Outside.in currently employees about 10 freelance editors whose job it is to categorize content. If a placeblogger’s item mentions a specific university, for example, an editor might add it to an Outside.in page and feed about that school. Outside.in’s co
links for 2007-04-10
Posted on April 10, 2007
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“Experiment, experiment, experiment until something works.”
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Initially, 80108 messages will not carry any advertising. Adler said the company is focusing initially on growing a significant user base before settling on a revenue model. Down the road, it is likely that 80108 will expand beyond SMS to publish mobile I
links for 2007-04-06
Posted on April 6, 2007
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The Pilgrim’s Progress Eminent British comics writer and illustrator Bryan Talbot talks to Miles Fielder about how he merged surrealism, serendipity and Sunderland
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Less than a year after launch, the two-man operation has achieved £3,000 a month in revenues, he says, primarily through advertising from local businesses.
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MediaMasters is pretty simple to use. You sign up for a free account. Your music folder starts with one classical music sampler, the equivalent of MySpace’s “Tom” for MediaMaster’s music service. Users can then upload songs from their computer int
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