links for 2007-04-30

Posted on April 30, 2007
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Fairfax CEO Takes Rugby Skills to Corporate World - WSJ.com

David Kirk, chief executive officer of Australia’s Fairfax Media Ltd. and a former captain of New Zealand’s All Blacks national rugby union team, says he’s used lessons learned on the field in corporate life.

(tags: newspapers publishing Fairfax management)
Keywords: a Growing Cost for News Sites - WSJ.com

News outlets say they use search marketing to increase awareness of their Web sites, so that the next time people search for news they visit their sites first, instead of Google or Yahoo. Buying keywords is particularly important for outlets trying to lur

(tags: newspapers publishing breaking_news Google AdWords contextual advertising marketing)
A hunt for revenue in the ecosystem

The group has doubled its advertising sales force to more than 200 people since the start of the year to manage this growth. “We took a very small sales organisation and built it into a first-class sales organisation and in doing so have really strengthen

(tags: NewsCopr MySpace advertising contextual display sales management)
Newspapers 2.0: How Web 2.0 is The Daily Mail? - currybetdotnet - 30 April, 2007

“On the whole I am very impressed with the Daily Mail’s new media activities. They seem to have really captured the passion of their online readership with their comments policy, and it is rare to see a story on the site that hasn’t attracted a lot of rea

(tags: newspapers design web2.0 journalism online strategy UGC Daily_Mail)

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links for 2007-04-30

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