Quigo prepares for IPO after signing deal with Time Inc.

Posted on June 29, 2007
Filed Under Advertising, Analytics, Contextual, Future, Journalism, Newspapers, Search, Technology, Tools and Services |

Batya Feldman reports in Globes Online that Quigo has raised $30 million from Institutional Venture Partners.

One to watch - they have c. 10% of the contextual ad market already.  I spoke with Quigo last year but it was slightly too early as they were not geared up to working in the UK.

If they get the service right I reckon this is where the majority of the large publishers will end up. The killer is that it allows publishers to retain and develop relationships with their existing advertisers - rather than pass them onto a third-party who may turn out to be a competitor (guess who?).

The key selling points from their site:

Own Advertiser Relationships

The advertisers you attract are yours. Build relationships and up-sell/cross-sell your advertisers new products. Earn revenue when they spend on other sites in the AdSonar Network.

Capture Your Brand's Value

Leverage your premier brand to command a higher cost-per-click from advertisers willing to pay for your site’s targeted, quality traffic. Set your own minimum bid – don’t dilute your site’s value on a network that doesn’t promote direct placements.

Don't Empower Your Competitors

The AdSonar solution is focused on one goal – helping you. Don’t surrender your advertiser base to networks that also compete with you for audience or advertisers. Take back control!

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  1. stone June 29, 2007 7:19 am

    Quigo is the true Google killer. They are clearly one to watch!

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