links for 2007-07-31
Posted on July 31, 2007
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The List launch new site
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If we’d have taken the not-for-profit route … we were pretty sure that we could have gotten foundation funding, but that’s not really what the Economist Group’s about.” Adding the project was in “cold storage”, Seery said he would instead in
links for 2007-07-30
Posted on July 30, 2007
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Too distracted to read it.
links for 2007-07-29
Posted on July 29, 2007
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To access this fantastic service visit mobi.edfringe.com from Saturday Aug 4.
links for 2007-07-27
Posted on July 27, 2007
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Bilefield says there are also plans to offer software that is not open source. Many OpenAds customers have expressed interest in a programme that would manage all the payments from their various advertising networks, but it would be a security hazard if t
links for 2007-07-26
Posted on July 26, 2007
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Key word searches have also been created, and each article will be tagged to enable adverts to be placed next to relevant content.
links for 2007-07-25
Posted on July 25, 2007
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AOL hopes Tacoda and an earlier acquisition of Advertising.com will give it the added heft it needs to compete with the big boys for online ad dollars. According to eMarketer, the online advertising market in the U.S. will swell to about $20 billion this
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interview with Larry Allen, SVP, Business Development and Marketing at TACODA. Believe it or not, we completed this interview before the announcement that AOL has acquired TACODA. Relevancy is in the air (and so are ad networks).
links for 2007-07-24
Posted on July 24, 2007
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Besides cleaning up their operations, both Hagedorn and Kasper said, networks are getting more sophisticated when it comes to behavioral targeting, appealing to both to DR and brand advertisers. Yovanno said 20 percent of RFPs ValueClick receives ask for
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PPO will let participating publishers operate a network similar to established international networks such as AOL, MSN and Yahoo!. PPO will start operating from Munich, Hamburg and London with 6 partners and coverage of 40.2m unique users in 8 European co
links for 2007-07-23
Posted on July 23, 2007
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Members listed in London now number 790,615, an almost twofold increase from May this year.
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The service would be branded by 888, with Blue Square providing the technology and back-office processing. The two groups would share revenues.
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A small Irish company is becoming a giant American textbook publisher - International Herald TribuneLast week the company moved to expand further in educational publishing, agreeing to acquire the U.S. educational business of Reed Elsevier’s Harcourt division for $4 billion.
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Not all clicks are created equal, and you could be buying lower quality clicks when you buy things at lower prices. But if you buy better performance products you see the value in the back-end performance. The second thing is the difference between the va
UK Comscore report reveals some interesting figure on duration and views per visit
Posted on July 23, 2007
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No hiding place for the UK nationals and regional newspaper groups with regard to the Comscore report into UK reach … DMGT comes in very strongly with a position of 29th in terms of monthly UK Unique Users with 10,427,000.
This reflects the impressive performance of the Mail sites and the strength of the Northcliffe network. Interestingly given the current debate on the validity of Unique Users as a measurment of reach - note the visit durations and pages viewed per visit.
Bebo.com has an average page views per visitor of 790 (compared to 297 for Google and 46 for DMGT) and an average visit duration of 17.7 minutes (compared to 4.1 and 6.1). Reflecting the difference in how these sites are used. Facebook.com is 441 page views per visit and average visit duration of 11.8. Fox, Yahoo and MSN are also doing well among the “properties” - Channel 4 and Sky - less so. Interesting to consider what this means for the future of audience measurement and the implications for ad revenues on such sites moving forward?
links for 2007-07-20
Posted on July 20, 2007
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Facebook’s move this year to open its site has set Silicon Valley buzzing as companies and entrepreneurs rush to build programmes that can tap into Facebook’s millions of interconnected users.
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