links for 2007-12-04

Posted on December 4, 2007
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Forecast for ‘08 Is OK, but Only Online Shines - Advertising Age - News

But if you toil in newspapers, magazines or radio, ZenithOptimedia expects you to lose share. Even TV, still the biggest and most powerful way to reach a lot of customers at once, is projected to essentially hold its ground on the global stage, taking a 3

(tags: newspapers magazines TV online trends radio market_share advertising)
Private Equity HUB - AdBrite Raises $23 Million

The San Francisco-based company was founded in June 2004 by Philip “Pud” Kaplan, who had been best known for dotcom obituary site FuckedCompany.com. The initial vision was simple: Let online publishers interact directly with text and html advertisers,

(tags: advertising network contectual AdBrite Sequoia_Capital equity)
Poynter Online - The Biz Blog

One wild card in mulling the future of print is circulation revenue. Pulling the plug on the paper product would also sacrifice a newspaper’s circulation revenue (typically about 20 percent of the total currently). There would be savings, maybe commensura

(tags: newspapers media publishing advertising circulation future)

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