Viewing User Generated Content seventh most popular online activity in UK …

Posted on March 21, 2007
Filed Under Advertising, Analytics, Mobile, Newspapers, Search, Technology, Tools and Services, Traffic, Travel, Trends, User Generated | Leave a Comment

iLevel Internet Usage statistics - the “Activities on the Web” category is quite interesting - UGC (I guess this covers MySpace etc. as well as reading comments on news sites etc.) is seventh most popular category:

Using e-mail 25.00 million Nov-06 BMRB Internet Monitor
Sourcing Info on Activities/Interests 21.27 million Nov-06 BMRB Internet Monitor
Making Travel Plans 17.05 million Nov-06 BMRB Internet Monitor
Looking at Cinema/Theatre/Concert Listings 14.88 million Nov-06 BMRB Internet Monitor
Listening to Music 12.12 million Nov-06 BMRB Internet Monitor
Looking at Job Opportunities 11.59 million Nov-06 BMRB Internet Monitor
Looking at User Generated Content 11.13 million Nov-06 BMRB Internet Monitor
Downloading Music (whether paid or free) 9.98 million Nov-06 BMRB Internet Monitor
Instant Messaging 9.41 million Nov-06 BMRB Internet Monitor
To watch video clips 9.30 million Nov-06 BMRB Internet Monitor
To play games 9.05 million Nov-06 BMRB Internet Monitor

Quigo challenges Google and Yahoo in contextual search market

Posted on February 27, 2007
Filed Under Advertising, Future, Good Things, Newspapers, Search, Traffic | Leave a Comment

Quigo LogoThe International Herald Tribune reports on how Quigo Technologies is challenging Google and Yahoo in the contextual advertising space as they claim to give publishers more control and provide greater transparency. 

This and the ability to target specific sites is good but the big benefit as far as I can see is that Quigo allows publishers to manage the relationship with the advertiser - it means that they are not handing existing relationships from their own sales teams to Google or Yahoo.  

“Google, Yahoo and most other blind networks sit in the middle and own the advertiser relationships,” said Henry Vogel, the chief revenue officer of Quigo, which was founded in Israel in 2001. “By outsourcing their performance marketing programs to them, publishers get a check but little else. They don’t really build any longer-lasting strategic assets.”

I spoke to Quigo last year after they had signed up ESPN but at the time they were not ready to operate in Europe.

ABC launch report to measure print and online audience

Posted on February 26, 2007
Filed Under Advertising, Analytics, Newspapers, Tools and Services, Traffic | Leave a Comment

 ABC has announced the launch of a new system that will allow publishers to measure audience across print and online.

The Group Product Report, which launches today, is billed as a tool for media owners to publicise their ABC-audited and verified figures across media platforms, all on the same report.

The Guardian and News International have already agreed to provide Group Product Reports.

U.S. traffic to UK Newspaper Web Sites - Quantcast v Compete

Posted on February 26, 2007
Filed Under Advertising, Analytics, Newspapers, Tools and Services, Traffic | Leave a Comment

Following on from the recent article by Matt Marshall on VentureBeat - “Traffic measuring continued: Why Compete doesn’t work, and why Quantcast does“.  I take on board the comments Mark makes but it turns out compete.com  and quantcast.com are remarkably consistent in terms of measuring the volume of U.S. Unique Users to UK newspaper web sites.  I guess that they might not be accurate in terms of actual numbers but they should be in terms of overall rank (unless one or more of them have the tracking pixel from quantcast.com).

Unique Visitors from U.S.
Rank News Site www.compete.com www.quantcast.com
1 guardian.co.uk 1,781,531 1,800,000
2 dailymail.co.uk 1,314,027 1,400,000
3 timesonline.co.uk 1,310,784 1,300,000
4 telegraph.co.uk 840,806 843,709
5 independent.co.uk 671,007 709,228
6 Thesun.co.uk 656,315 592,674
7 ft.com 575,770 634,923
8 scotsman.com 490,604 549,443
9 Themirror.co.uk 154,987 120,994
10 Theherald.co.uk 25,889 19,446

Interesting that Quantcast seems to round the Unique User numbers when it gets into the millions.  Need to do some more work on rank, visit duration, pages per visit etc. Also need to get stats from alexaholic.com.

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