Great cartoon strips from derfcity.com

Posted on October 28, 2007
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I’d recommend a look at some of the great cartoon strips from www.derfcity.com - particularly like thise one on how Bush will seal the border and on a lighter note what people write on the dirty windows of Hummers.

UK Comscore report reveals some interesting figure on duration and views per visit

Posted on July 23, 2007
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No hiding place for the UK nationals and regional newspaper groups with regard to the Comscore report into UK reach … DMGT comes in very strongly with a position of 29th in terms of monthly UK Unique Users with 10,427,000.

This reflects the impressive performance of the Mail sites and the strength of the Northcliffe network. Interestingly given the current debate on the validity of Unique Users as a measurment of reach - note the visit durations and pages viewed per visit.

Bebo.com has an average page views per visitor of 790 (compared to 297 for Google and 46 for DMGT) and an average visit duration of 17.7 minutes (compared to 4.1 and 6.1). Reflecting the difference in how these sites are used.  Facebook.com is 441 page views per visit and average visit duration of 11.8.   Fox, Yahoo and MSN are also doing well among the “properties” - Channel 4 and Sky - less so.  Interesting to consider what this means for the future of audience measurement and the implications for ad revenues on such sites moving forward?

Posted on January 10, 2007
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Technorati Profile

Turner retains spirit of innovation

Posted on January 5, 2007
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Daily Report on how Turner (part of Time Warner) has managed to retain a spirit of innovation - specifically on the web and sets out some of their success to date and how they are looking to develop a number of new mid-range businesses.

Turner has set up a small team to develop more Web businesses. Many of the ideas for new Web ventures originate within the company’s ranks and Turner management has given the team broad license to experiment. 

The article goes on to point out that …

Turner’s low-cost, niche approach contrasts sharply with the strategy of some rivals. For one thing, it has no “digital czar” steering its overall strategy. Turner Chief Executive Phil Kent says centralizing Web functions can stifle creativity. Turner has also resisted the temptation to put its TV brands, with the exception of CNN and Cartoon Network, at the center of its Web effort.

Also embracing the idea of being quick to market with a focus on continuous innovation/development:

Recognizing that its core properties, TNT and TBS, were of little value on the Internet, Turner decided to build Web sites with new names. Typical of that strategy is veryfunnyads.com. Late last year, David Rudolph, the Turner executive who heads the Atlanta development team, challenged his colleagues to conceive and implement a new business concept in 30 days. “The goal was to say within the company that it doesn’t take years to go from idea to launch,” he says.

The team missed its deadline: It took 40 days to put the site into service.

Scotland’s answer to The Simpsons: they’re horrible, but you’ll like them

Posted on December 19, 2006
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Good news. The Scotsman reports that BBC Scotland has commissioned a one-off radio show called World of the Clan.  The idea comes from Oscar nominated Sylvain Chomet and will feature actress Ashley Jensen, co-star of Ricky Gervais in television’s Extras, who will play a radio DJ.

Edinburgh-based Mr Chomet said he was confident that the characters’ bad behaviour would make them as loveable as The Simpsons.

He said: “It’s taking a cliché about the Scots and making it worse. Clichés are not really based on any reality. It’s like saying all Frenchmen have berets and strings of onions.

“Like The Simpsons, they are horrible, but you like them with all their bad behaviour,” Mr Chomet explained. “These characters are like that.

“It’s like watching your neighbours, because the story just goes on and on.”

Local advertiser move into TV via Spot Runner

Posted on December 19, 2006
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WSJ reports on how small busineses are tailoring off-the-shelf TV ads for as little as $499 …

The ads are courtesy of Los Angeles ad firm Spot Runner, which uses its Web site to offer a menu of ready-made ads designed for different types of businesses. With a click of the mouse on their computers, doctors, dentists, real-estate brokers and others can select a format and add personal information such as phone numbers and logos.

In time this is likely to lead to even more pressure on the local newspaper market.

And while local advertisers’ individual marketing budgets are usually pocket change to big ad agencies and media companies, the sector in aggregate generates a sizable amount of money. Local newspapers, for instance, generated $17.5 billion in ad revenue in the first nine months of this year, according to TNS Media Intelligence — much of it from small businesses. With television now seeing weaker growth in traditional advertising, these small marketers are beginning to look attractive. 

 

 

links for 2006-11-18

Posted on November 18, 2006
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Registration scheme foiled …

Posted on February 21, 2006
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Steve Outing posts on his behaviour in relation to the “first article free of registration” strategy a good number of pubishers have deployed.

We are actively looking at this.  From recent analysis there is evidence to support this theory - according to HBX - 92% of what we term “drive by” or causal users of the sites look at only one article during a visit despite there being very well targeted related artricles - 7% carry on so must be registered or register at this point.  Not sure what happens to the other 1%.  

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